At the very beginning ICAAN (the Internet’s governing body) allowed emoji registration in the .com tld. Since then they decided it might lead to confusion and disallowed it. The .ws extension is considered "the gold standard" for emoji domain names similar to how .com is viewed for non-emoji domains. The ".ws" extension is one of the very few that supports emoji. In fact, you’re pretty much just limited to .ws, the extension commonly referred to as an abbreviation for “website.” 

Utilizing emoji domains as "URL shorteners" that redirect to a company website could have a tremendous impact on a brand’s ability to convert shoppers into buyers. Social media teams could change every bio, post or image link to redirect with that brand or business campaign message.

The picture is the most important structural element in magazine advertising, for both consumer and business audiences. An interesting and proven fact is that the human brain recalls images more easily than than words which can result in the message or information being more easily retrieved by your customers.